The indicative syllabus of this module is outlined in the units below:
Marketing Research Problem/Opportunity Identification
Research Objective(s) formulation
Secondary Data
Research Design
Research Design
Qualitative vs. Quantitative Research
Data Collection Approaches
Emerging Methods of Data Collection
Sampling
Data Analysis
Research Ethics
Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.
The aims of this module are to: