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Parent Programme
Bachelor of Business
MODULE NFQ
Level 7
MODULE CREDIT UNITS
ECTS: 5
MODULE TITLE
Marketing Communications
Reference Code: 713
STAGE
Year 3
Spring Semester 2
12 Weeks Full-Time X 2.40 Hours per week
12 Weeks Part-Time X 1.75 Hours per week

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Assess the fundamental aspects of an Integrated Marketing Communications strategy.
LO 2
Compare and contrast the different marketing communications strategies and tools, and the metrics used for measuring their effectiveness.
LO 3
Evaluate the creative process and the suitability of strategies for managing online and offline communications activities.

Assessment

MIMLOs
Assessment
Percentage
LO 1, LO 2, LO 3
Project
100

Marketing Communications

Module Aims and Objectives

This module aims to provide learners an understanding of the broad array of communications tools available for the marketing function, and the relative value of each. Being able to effectively communicate with customers, both current and potential, is critical to any organisation. Therefore, fluency with the prominent communication tool is a valuable asset for a business professional.

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