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Parent Programme
Bachelor of Business
MODULE NFQ
Level 7
MODULE CREDIT UNITS
ECTS: 5
MODULE TITLE
International Business
Reference Code: BB7 705
STAGE
Year 3
Fall Semester 1
12 Weeks Full-Time X 2.40 Hours per week
12 Weeks Part-Time X 1.75 Hours per week

International Business Module

Introduction to international business

The indicative syllabus of this module is outlined in the units below:

  • Classical, neo-classical and modern trade theories;
  • The international business process;
  • Theories of firm internationalisation;
  • Market entry methods.

Culture & International Organisations

Characteristics of culture

  • Elements of culture; Cultural analysis;
  • Global consumer culture;
  • Operating in diverse cultural environments.

Types of international organisations

  • International joint ventures and alliances;
  • Headquarters;
  • Transnational organisations.

Global Market Opportunity Assessment             

International Business

  • Doing business in emerging markets, developing economies and advanced economies;
  • Managing country risk;
  • Managing cultural risk;
  • Managing financial risk;
  • international monetary environment;
  • The global trade environment.

International Economic Environment

  • Retailing and services management across frontiers;
  • Multinational accounting, finance and tax functions;
  • Political Forces;
  • World trade institutions;
  • Drivers of globalisation.

Human resources management in an international context

  • Keys questions in international human resources;
  • Motivation across cultures.

Ethics in international business

International business

  • Corporate ethics;
  • Cultural difference and ethical difference;
  • International legal dimension.

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Assess the effects of institutional context on business operations in different countries.
LO 2
Evaluate the challenges of managing business relationships across cultures and contexts.
LO 3
Apply decision-making skills in an international context, using recognised international theories and concepts.
LO 4
Understand the impact of economic development and technology on industry, business practice and consumers.
LO 5
Apply the key concepts of international management, using different approaches, mind-sets, structures and systems in managing enterprises.

Assessment

MIMLOs
Assessment
Percentage
2, 3, 5
Project
60%
1, 2, 3, 4, 5
Final written examination
40%

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Aims & Objectives

The aims of this module is to enable the learner to:

  • Understand the effect of international influences, including the role of foreign direct investment, world trade bodies and agencies on the performance of international organisations.
  • Understand Globalisation which has become such an omnipresent force on the business environment that even those organisations who do not engage in international trade directly can still be affected by it.
  • It is increasingly important that learners have an understanding of the international business environment to ensure that they can be aware of emerging opportunities and threats for organisations of various size and scope.
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