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Parent Programme
Bachelor of Business (Honours) in International Business
MODULE NFQ
Level 8
MODULE CREDIT UNITS
ECTS: 5
MODULE TITLE
Global Sales Management
Reference Code: BB8 808
STAGE
Award
Spring Semester 2
12 Weeks Full-Time X 2.5 Hours per week
12 Weeks Part-Time X 1.5 Hours per week

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Evaluate the characteristics of modern selling and the different selling platforms.
LO 2
Assess the changing role and impact of technology within modern selling.
LO 3
Analyse the various sales methods employed by multinational organisations
LO 4
Invest critique the various political, economic and socio-cultural factors affecting multinational selling

Assessment

MIMLOs
Assessment
Percentage
LO1, LO2
CA
40%
LO3, LO4
Project
60%

Global Sales Management

Aims & Objectives

The Global Sales Management module provides the learner with a critical understanding of the commercialisation of organisational and specifically marketing strategies, within the context of multinational organisations.  It also provides the learner with the ability to apply the learning outcomes in a work based scenario.

This module also incorporates the interrelated factors affecting selling and sales management including: the role of technology, e-business, corporate social responsibility, business ethics/compliance and competition/anti-trust law, strategic and marketing management.

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