The indicative syllabus of this module is outlined in the module units below;
Development and role of selling within Marketing
Global Account Management.
The Global Sales Management module provides the learner with a critical understanding of the commercialisation of organisational and specifically marketing strategies, within the context of multinational organisations. It also provides the learner with the ability to apply the learning outcomes in a work based scenario.
This module also incorporates the interrelated factors affecting selling and sales management including: the role of technology, e-business, corporate social responsibility, business ethics/compliance and competition/anti-trust law, strategic and marketing management.