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Parent Programme
Bachelor of Business (Honours) in International Business
MODULE NFQ
Level 8
MODULE CREDIT UNITS
ECTS: 10
MODULE TITLE
Business Research Methodology
Reference Code: BB8 805
STAGE
Award
Fall Semester 1
12 Weeks Full-Time X 5 Hours per week
12 Weeks Part-Time X 3 Hours per week

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Demonstrate an effective capacity for independent research.
LO 2
Evaluate, select and apply appropriate research methodologies in the investigation of a contemporary area of relevance.
LO 3
Critically discuss, analyse and evaluate information relevant to the issue.
LO 4
Prepare a project proposal and literature review for a chosen topic.
LO 5
Produce a structured project document that integrates academic content and management responses and defend their work before a panel.

Assessment

MIMLOs
Assessment
Percentage
LO1, LO2, LO3, LO4, LO5
Individual Project
100%
Project Proposal
15%
Business Project Report
65%
Individual Presentation
20%

Business Research Methodology

Aims & Objectives

The aims of this module are to enable the learner to:

  • Gain knowledge of the nature and importance of research in the business field.
  • Assess the contemporary issues, ethics and best practice in business research.
  • Apply appropriate research techniques to an academic issue and manage a research project from the research brief stage to oral presentation of findings stage.
  • Apply methods of research: research sources, business data bases, and Market Information Systems.
  • Analyse and evaluate information relevant to specific business issues.
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