Bachelor of Business (Honours) in International Business
MODULE CREDIT UNITS
Business Research Methodology
Reference Code: BB8 805
Fall Semester 1
12 Weeks Full-Time X 5 Hours per week
12 Weeks Part-Time X 3 Hours per week
Introduction to Research
The indicative syllabus of this module is outlined below:
Nature of business research.
Generating research ideas: spotting business research opportunities.
Ethics in academic and business research.
Research Objectives (General and Specific Objectives).
Primary, Secondary and Tertiary sources.
Referencing systems: Harvard Referencing System.
Reliable Literature sources.
Qualitative and quantitative methodologies
Main qualitative and quantitative techniques: surveys, interviews (structured, semi-structured, in-depth, group interviews), observation (complete participant, complete observer, observer as participant, participant as observer), focus group.
Designing researching tools: design of questionnaire.
Case studies and qualitative interviews.
Findings and Conclusions
Writing up and presenting research outcomes.
Minimum Intended Learning Outcomes (MIMLOs)
Upon successful completion of this module, the learner should be able to:
Demonstrate an effective capacity for independent research.
Evaluate, select and apply appropriate research methodologies in the investigation of a contemporary area of relevance.
Critically discuss, analyse and evaluate information relevant to the issue.
Prepare a project proposal and literature review for a chosen topic.
Produce a structured project document that integrates academic content and management responses and defend their work before a panel.
LO1, LO2, LO3, LO4, LO5
Business Project Report
Aims & Objectives
The aims of this module are to enable the learner to:
Gain knowledge of the nature and importance of research in the business field.
Assess the contemporary issues, ethics and best practice in business research.
Apply appropriate research techniques to an academic issue and manage a research project from the research brief stage to oral presentation of findings stage.
Apply methods of research: research sources, business data bases, and Market Information Systems.
Analyse and evaluate information relevant to specific business issues.