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Parent Programme
Bachelor of Business (Honours) in International Business
MODULE NFQ
Level 8
MODULE CREDIT UNITS
ECTS: 10
MODULE TITLE
Strategic Management
Reference Code: BB8 806
STAGE
Award
Spring Semester 2
12 Weeks Full-Time X 5 Hours per week
12 Weeks Part-Time X 3 Hours per week

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Assess the strategy of an organisation, distinguishing between corporate, business and operational strategies.
LO 2
Analyse the broad macro-environment of organisations in terms of political, economic, social, technological, ecological and legal factors (PESTEL).
LO 3
Propose alternative scenarios to address possible environmental changes.
LO 4
Investigate strategic capabilities of an organisation in terms of organisational resources and competences and how these relate to the strategies of organisations.
LO 5
Analyse the main organisational structural types in terms of their strengths and weaknesses.

Assessment

MIMLOs
Assessment
Percentage
LO2, LO3
Project
60%
LO1, LO2, LO3, LO4
Final written examination
40%

Strategic Management

Aims & Objectives

The aims of this module are to enable the learner to utilise prominent strategic management tools and frameworks to be able to assess the macro-environment, and evaluate the internal capabilities of an organisation.

Such skills are important for businesses as they allow for value to be added, opportunities to be taken, and threats to be avoided. The module will also consider how strategic positions of organisations can be developed and defended.

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