Strategic Management

The Strategic Management module examines the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more.  Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change.  The module facilitates the analysis of the issues involved in the strategic management and development of organisations. This module aims to give the learner in-depth knowledge of Strategic Management which can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its objectives.

• What is strategy?
• International Strategic Management in different contexts.
• The levels of strategy.
• Mission/vision statements.
• Financial and Strategic objectives –
• Balanced scorecard and strategy map.

External Analysis

• The Macro Environment.
• PESTEL analysis/EFE.
• Life cycle analysis.
• Five Forces.
• Strategic Group Maps.
• Rivalry analysis.

Internal Analysis

• Strategic Capability.
• Internal analysis.
• SWOT analysis.
• Value Chain analysis.
• Benchmarking.
• Competitive Strength Assessment.

Business Level Strategy

• The Five Generic Competitive Strategies.
• Business level strategies. 

Corporate Strategy

• Corporate Parenting.
• Portfolio management. 

Crafting Strategy

• Strategic partnerships/alliances.
• Mergers and Acquisitions.
• Offensive and defensive strategies.
• Timing of strategies. 

Strategic Decision Making

• Models of strategic decision making.
• Contingency approach.

Strategy Implementation

• Tasks of strategy implementation.
• Building a capable organisation.

Strategic Leadership

• Role of the leader in strategic planning process.
• Leadership styles. 

Corporate Culture

• Types of corporate culture.
• Changing culture in an organisation.