The Strategic Management module examines the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. The module facilitates the analysis of the issues involved in the strategic management and development of organisations. This module aims to give the learner in-depth knowledge of Strategic Management which can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its objectives.
Business Level Strategy
Strategic Decision Making
The aims of this module are to enable the learner to utilise prominent strategic management tools and frameworks to be able to assess the macro-environment, and evaluate the internal capabilities of an organisation.
Such skills are important for businesses as they allow for value to be added, opportunities to be taken, and threats to be avoided. The module will also consider how strategic positions of organisations can be developed and defended.