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Parent Programme
Bachelor of Business (Honours) in International Business
MODULE NFQ
Level 8
MODULE CREDIT UNITS
ECTS: 10
MODULE TITLE
Strategic Management
Reference Code: BB8 806
STAGE
Award
Spring Semester 2
12 Weeks Full-Time X 5 Hours per week
12 Weeks Part-Time X 3 Hours per week

Strategic Management Module

The Nature of Strategy

The Strategic Management module examines the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more.  Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change.  The module facilitates the analysis of the issues involved in the strategic management and development of organisations. This module aims to give the learner in-depth knowledge of Strategic Management which can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organisation to achieve its objectives.

  • What is strategy?
  • International Strategic Management in different contexts.
  • The levels of strategy.
  • Mission/vision statements.
  • Financial and Strategic objectives –
  • Balanced scorecard and strategy map.

Strategic Management Internal & External Aanalysis

External Analysis

  • The Macro Environment.
  • PESTEL analysis/EFE.
  • Life cycle analysis.
  • Five Forces.
  • Strategic Group Maps.
  • Rivalry analysis.

Internal Analysis

  • Strategic Capability.
  • Internal analysis.
  • SWOT analysis.
  • Value Chain analysis.
  • Benchmarking.
  • Competitive Strength Assessment.

Business & Corporate Strategy

Business Level Strategy

  • The Five Generic Competitive Strategies.
  • Business level strategies. 

Corporate Strategy

  • Corporate Parenting.
  • Portfolio management. 

Crafting Strategy

  • Strategic partnerships/alliances.
  • Mergers and Acquisitions.
  • Offensive and defensive strategies.
  • Timing of strategies. 

Strategic Decision Making

  • Models of strategic decision making.
  • Contingency approach.

Strategy Implementation

  • Tasks of strategy implementation.
  • Building a capable organisation.

Strategic Leadership

Strategic Leadership

  • Role of the leader in strategic planning process.
  • Leadership styles. 

Corporate Culture

  • Types of corporate culture.
  • Changing culture in an organisation.

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Assess the strategy of an organisation, distinguishing between corporate, business and operational strategies.
LO 2
Analyse the broad macro-environment of organisations in terms of political, economic, social, technological, ecological and legal factors (PESTEL).
LO 3
Propose alternative scenarios to address possible environmental changes.
LO 4
Investigate strategic capabilities of an organisation in terms of organisational resources and competences and how these relate to the strategies of organisations.
LO 5
Analyse the main organisational structural types in terms of their strengths and weaknesses.

Assessment

MIMLOs
Assessment
Percentage
LO2, LO3
Project
60%
LO1, LO2, LO3, LO4
Final written examination
40%

Aims & Objectives

The aims of this module are to enable the learner to utilise prominent strategic management tools and frameworks to be able to assess the macro-environment, and evaluate the internal capabilities of an organisation.

Such skills are important for businesses as they allow for value to be added, opportunities to be taken, and threats to be avoided. The module will also consider how strategic positions of organisations can be developed and defended.

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