The indicative syllabus of this module is outlined in the units below:
Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.
This module is intended to further learner's existing marketing knowledge by focusing on how digital technology and social media developments are influencing customers and are encouraging significant innovation in the marketing strategy and business operations of many organisations.
Learners will examine the ways in which marketing professionals can lever digital technology to achieve functional efficiencies and to devise effective marketing strategies which are imperative for the digital age.