Social Media Marketing

This Social Media Marketing module is intended to further learner's existing marketing knowledge by focusing on how digital technology and social media developments are influencing customers and are encouraging significant innovation in the marketing strategy and business operations of many firms. Learners will examine the ways in which marketing professionals can lever digital technology to achieve functional efficiencies and to devise effective marketing strategies which are imperative for the digital age.

Social Media Marketing Fundamentals:

• Digital marketing landscape and strategy
• Paradigm shift in the marketing mix

Social Media Listening and Monitoring

• The importance of Social Media Listening and Monitoring
• The power of Social Media listening
• Brand conversation
• Competition monitoring

Social Media Marketing Strategy:

• Social media marketing strategies aligning with organizational goals, target audience characteristics, and industry trends
• Setting SMART objectives, defining target audiences
• Use appropriate social media channels for implementation

Social Media Content Strategy:

• Creating engaging and shareable content for social media platforms
• Curating content from various sources
• Repurposing existing content to maintain consistency and relevance

Social Media Advertising:

• Principles of social media advertising and promotion
• The advantage of Social Media Advertising
• Social Media advertising platforms
• Digital Ads for Social Media
• Targeted ad campaigns using advanced targeting options

Social Media ROI:

• Monitor and measure key performance indicators (KPIs)
• Evaluate the effectiveness of social media marketing efforts
• The importance of measuring social media ROI
• Evaluating metrics and transforming your business

Social Media Ethical and Legal Considerations:

• Ethical considerations and legal regulations governing social media marketing practices, including data privacy, copyright, and disclosure requirements
• Governance, risk and social media.
• Crisis management plan
• Employee advocacy program