Professional Diploma in Digital Marketing & Social Media

Awarded by

Dorset College

Duration

10 Weeks

Timetable

Wednesday: 06.30 - 09.30pm

Start/End Date

06/10/21 - 15/12/21

Delivery

Live Online Classes

Fees

€895

10% discount available on the full price for eligible students whom pay a minimum deposit of €75 to secure their place on this course. From €895 to €805.50. Flexible Payment Terms available on the page below.

Why take this course?

You will develop the skills and knowledge to become a confident and capable marketing professional.

This Digital Marketing and Social Media course will provide you with a holistic view of all digital and social media channels and platforms and provide insights on how these can be aligned with the strategic goals of your business.

You will gain the skills and knowledge to develop and implement a robust social media strategy that promotes trust and increases sales. It will enable you to advance your career using the latest social media marketing tools such as Google Ads, SEO, social media marketing, google analytics, and much more.

What will You Experience?

You will gain the essential skills and knowledge in digital marketing and social media to kick-start your career and work as a professional in this exciting field.

You will design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

You will understand the key concepts of digital marketing and social media and how it has changed customer behaviour and the implications for your role and the wider business.

Programme Modules

Digital Marketing Strategy

Hands-on practical skills, understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Digital Marketing Operational processes.
Importance of e-business and digital marketing alignment.
Digital Marketing planning using SOSTAC framework.

Effective Website

You will learn how to build a website using one of the most popular cloud-based web creating tools.

Modern web development solutions and technologies.
Processes behind developing a website.
Interface design and security design of e-commerce website.
Search Engine Optimisation (SEO) Introduction
How to improve website visibility.

Use Website Analytics

Gaining insights

Web analytics principles.
Web analytics and GDPR.
Google analytics and reporting.
Future trends – from big-data to Insights-driven marketing.

Email Marketing

Design, build, deliver & measure email marketing campaigns.
Best practices for creating contact management and segmentation strategy.
Best practices for building quality contact databases and generating leads.
Future trends - Impacts of Artificial Intelligent (AI) on Email marketing.

Inbound and Content Marketing

The stages of Inbound marketing.
Content Marketing and learn how to set clear goals for the content.
Best practices for identifying your target audience, writing appropriate content, and reaching them.
Future trends - Artificial Intelligent (AI) and content creation.

Creating Digital Campaigns

Search Engines and how it is used in digital marketing.
Understand Search Engine Optimisation (SEO).
Plan, execute & measure paid search campaigns using Google Ads.
Future trends – Smarting bidding.

Social Media Marketing

Social media channels.
Develop a content strategy for your social media plan.
Identify the key performance indicators (KPIs) to measure your success
Future trends – Chatbots and Augmented Reality (AR)

Social Media Marketing 2

Impact of social listening and engagement
Relationship building on Social Media
Social Media advertising
Social Media crisis management

Mobile Marketing & Future Trends in Digital Marketing

The impact of the mobile revolution
Mobile marketing strategy
Key factors in mobile marketing
Future trends – Artificial Intelligence (AI) and marketing transformation

Integrated digital marketing plan – Presentation

Students present their learning in an integrated digital marketing plan to our panel
Feedback's are provided to each student

Apply Now

Live Online Learning

Learn 100% Online

You can now up-skill or re-skill from the comfort of your own home with an industry-experienced professional who will provide you with inspirational lectures and all the support materials you need to achieve your goals.

Assessment & Awards