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Professional Diploma in Digital Marketing & Strategy Course

Awarded by Dorset College
Dorset College
10 Weeks
Wednesday: 6:30 PM - 9:30 PM
Start/End Date
20/03/2024 - 22/05/2024
Course & Exam Fees
€895 Discount 10% = €805.00
Deposit €75
10% discount available on the full price for eligible students whom pay a minimum deposit of €75 to secure their place on this course. From €895 to €805. Flexible Payment Terms available on the page below

How does this course benefit your career?

The Diploma In  Digital Marketing & Strategy Course will provide you with a holistic view of all digital and social media channels and platforms and provide insights on how these can be aligned with the strategic goals of your business.  The Digital Marketing & Strategy Course will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy.

Throughout the course, you will develop the skills and knowledge to become a confident and capable marketing professional.  

 You will gain the essential skills and knowledge in the Digital Marketing and Social Media course to kick-start your career and work as a professional in this exciting field.  You will learn how to develop and implement a robust social media strategy that promotes trust and increases sales.  If you have any questions please contact our professional courses advisor at [email protected].

Download The Professional Courses Brochure.

Student Profile

This programme is suitable for beginners, business owners, and individuals looking to upskill in this field. Basic computer knowledge is required to join this comprehensive program, which offers an in-depth understanding of digital and social media platforms and their alignment with business objectives.

Introduction to Digital Marketing

Gain the skills in The Diploma In Digital Marketing & Social Media Course to connect with your target audience, build relationships, drive growth, reach a larger audience, target specific demographics, and analyze your marketing efforts in real-time.

  • Learn about the core principles and concepts of marketing.
  • Digital marketing and the key channels on the market.
  • Increased brand awareness and visibility.
  • More targeted advertising and increased ROI.
  • Improved customer engagement and loyalty.
  • Greater reach and scalability.
  • Real-time tracking and analysis of marketing efforts.

Social Media Marketing

Students will design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

  • The key social platforms for digital marketing.
  • Relationship building on social media.
  • Develop a content strategy for your social media plan.
  • Creating and optimizing social media campaigns.
  • Setting up a social media experience for a business.
  • Identify the key performance indicators (KPIs) to measure your success.

Digital Marketing Strategy

You will create and develop a Digital Marketing Strategy using hands-on practical skills, understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

  • Building a digital marketing strategy.
  • Digital research.
  • Agreeing objectives and KPI's.
  • Budget and resources.
  • Develop your implementation plan.
  • Executing a digital marketing strategy.
  • Understand the difference between inbound and outbound marketing.
  • Monitor and evaluate your performance.

Search Engine Optimization (SEO)

  • Understand search engine optimisation (SEO).
  • Aligning SEO and business objectives.
  • Plan, execute & measure paid search campaigns using Google ads.
  • Optimise organic search.
  • Ranking.

Email Marketing

  • Develop an email marketing strategy.
  • Email design.
  • Measure email marketing campaigns.
  • Data capture and segmentation.
  • Build quality contact databases and generating leads.
  • Marketing automation.

Website Optimization

This unit provides you with the skills to create a simple, well-designed, optimized website that delivers for your business.

  • Skills for web design and website optimization.
  • Design principles and website copy.
  • Publishing a basic website.
  • User-centered design and website optimization.
  • Website metrics and developing insight.

Live Online Learning

100% Live Online Classes 

You can now up-skill or re-skill from the comfort of your own home with an industry-experienced professional who will guide and support you during the programme. 

How to Apply

Entry to this course is by direct application to Dorset College.

Complete the online application form, upload you Photo ID (if available), and pay the minimum deposit of €75.

Requirements include:
Photo ID (Passport, Driving Licence etc).
Competence in spoken and written English.

If you have any queries, please contact: [email protected].

Assessment & Awards

The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media, allowing students to demonstrate their skills in the topics covered.

Professional Diploma in Digital Marketing & Social Media Skills
Awarded by: Dorset College Dublin

Flexible Payment Terms

To secure a place on this course a non-refundable deposit of €75 applies and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.

Pay Online

Full Course Fee: €895 Discount 20% = €716.00
(include Exam fee)

Payment Plan

Deposit: €75 On booking
1st Instalment:  €320.50 10/03/2024
2nd Instalment:  €320.50 10/04/2024


Click here to view the provisional timetable for this programme.

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