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Professional Academy Diploma in Digital Marketing

Awarded by
Dorset College Dublin
Duration
10 Weeks Duration
Timetable
Wednesday: 6:30 PM - 9:30 PM
Start/End Date
15/10/2024 -17/12/2024
Delivery
100% LIVE ONLINE CLASSES
Course & Exam Fees
€970 - Discount 15% = €825
Deposit €75
Professional Diploma In Digital Marketing & Strategy Course - SPECIAL OFFER! €970 - Discount 15% = €825.00 Deposit €75. To book a place on this Professional Diploma in Digital Marketing Strategy Course a deposit of €75.00 applies. Instalment Payment Plan is available.

How does this Digital Marketing Course benefit your career:

This comprehensive expert led part-time evening online Professional Academy Diploma in Digital Marketing And Strategy will give you the key skills to build digital marketing strategies from scratch.  Master Digital Marketing fundamentals with an in-dept understanding of digital and social media platforms as the course guides you on aligning them with your business's strategic objectives for maximum impact.  Live expert-led digital marketing training including the following:  Master digital marketing skills development, build digital marketing strategies, social media marketing, paid search marketing, organic reach in digital marketing, PR in digital marketing, content creation and distribution, audience engagement, digital marketing optimisation, search engine optimisation (SEO), pay-per-click (PPC) campaigns, brand building across digital channels, drive valuable website traffic, convert website traffic, measure digital marketing campaigns, analyse and optimise marketing campaigns, proven digital marketing tactics and industry best practices..  This Digital Marketing Programme 10 weeks duration is a valuable investment in your professional development, leading to increased job opportunities, career advancement, CV-enhancing qualifications, and improved earning potential.

This Digital Marketing And Strategy course is expert-led by industry professionals and is tailored to empower you with the cutting-edge knowledge and industry insights and online marketing best practices to help drive your business forward.  Delivered over 10 weeks, this intensive digital marketing online short course provides an overview of key digital and marketing and strategy skills.  The Digital Marketing & Strategy Course will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. 

Upon successful completion of this course, learners will be able to:

  • Comprehend the fundamentals of digital marketing
  • Understand the online marketplace
  • Develop digital marketing strategies
  • Profile the online consumer
  • Identify digital media channels: owned, paid, and earned
  • Apply social media marketing techniques
  • Develop strategies for content marketing
  • Implement performance management for digital marketing channels

Kick-start your career and work as a professional in this exciting field. You will learn how to develop and implement a robust social media strategy that promotes trust and increases sales.  If you have any questions please contact our professional courses advisor at [email protected].

Download The Professional Courses Brochure.

Student Profile

This comprehensive Professional Course in Digital Marketing is designed for beginners, business owners, and individuals looking to upskill in the dynamic field of digital marketing.  Acquire and develop the skills required to become a digital marketing professional.  With basic computer knowledge, you can join this comprehensive programme to gain an in-depth understanding of online marketing and best practices in the world of digital marketing, strategy and social media platforms and how they align with business objectives.  Digital Marketing Course Modules are as follows:

Introduction to Digital Marketing

Gain the skills in The Diploma In Digital Marketing & Social Media Course to connect with your target audience, build relationships, drive growth, reach a larger audience, target specific demographics, and analyze your marketing efforts in real-time.

  • Learn about the core principles and concepts of marketing
  • Increased brand awareness and visibility
  • More targeted advertising and increased ROI
  • Improved customer engagement and loyalty
  • Greater reach and scalability
  • Real-time tracking and analysis of marketing efforts

Social Media Marketing

Students will design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

  • The key social platforms for digital marketing.
  • Relationship building on social media.
  • Develop a content strategy for your social media plan.
  • Creating and optimizing social media campaigns.
  • Setting up a social media experience for a business.
  • Identify the key performance indicators (KPIs) to measure your success.

Digital Marketing Strategy

You will create and develop a Digital Marketing Strategy using hands-on practical skills, understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

  • Building a digital marketing strategy.
  • Digital research.
  • Agreeing objectives and KPI's.
  • Budget and resources.
  • Develop your implementation plan.
  • Executing a digital marketing strategy.
  • Understand the difference between inbound and outbound marketing.
  • Monitor and evaluate your performance.

Search Engine Optimization (SEO)

  • Introduction to SEO
  • Understand search engine optimisation (SEO).
  • Aligning SEO and business objectives.
  • Plan, execute & measure paid search campaigns using Google ads.
  • Optimise organic search.
  • Ranking.
  • Keyword Research
  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
  • Local SEO
  • SEO Tools and Analytics
  • SEO Strategy Development
  • Advanced SEO Techniques
  • SEO Trends and Updates
  • Practical Application

Email Marketing

  • Develop an email marketing strategy.
  • Email design.
  • Measure email marketing campaigns.
  • Data capture and segmentation.
  • Build quality contact databases and generating leads.
  • Marketing automation.

Website Optimization

This unit provides you with the skills to create a simple, well-designed, optimized website that delivers for your business.

  • Skills for web design and website optimization.
  • Design principles and website copy.
  • Publishing a basic website.
  • User-centered design and website optimization.
  • Website metrics and developing insight.

Live Online Learning

Professional Digital Marketing Course at Dorset College Dublin is now 100% Online:  You can now up-skill or re-skill from the comfort of your own home with a expert led industry experienced lecturers who will provide you with inspirational classes and all support materials you need to achieve your goals.

How to Apply

Entry to this course is by direct application to Dorset College.

Complete the online application form, upload you Photo ID (if available), and pay the minimum deposit of €75.

Requirements include:
Photo ID (Passport, Driving Licence etc).
Competence in spoken and written English.

If you have any queries, please contact: [email protected].

Assessment & Awards

The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media, allowing students to demonstrate their skills in the topics covered.

Award:  Professional Diploma in Digital Marketing & Strategy
Awarded by: Dorset College Dublin

Flexible Payment Terms

To secure a place on this Digital Marketing Course a non-refundable deposit of €75 applies and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.

Pay Online

Full Course Fee: €970 - Discount 15% = €825.00
(include Exam fee)

Payment Plan

Deposit: €75 On booking
1st Instalment:  €375.00 01/10/2024
2nd Instalment:  €375.00 12/11/2024

Timetable

Click here to view the provisional timetable for this programme.

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