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Digital Marketing & Strategy Course - Professional Academy Diploma

Awarded by
Dorset College Dublin
Duration
10 Weeks Duration
Timetable
Wednesday: 6:30 PM - 9:30 PM
Start/End Date
15/10/2024 -17/12/2024
Delivery
100% LIVE ONLINE CLASSES
Course & Exam Fees
€970 - Discount 15% = €825
Deposit €75
SPECIAL OFFER! €970 - Discount 15% = €825.00 Deposit €75. To book a place on this Professional Diploma in Digital Marketing Strategy Course a deposit of €75.00 applies. Instalment Payment Plan is available.

How does this Digital Marketing Course benefit your career:

The Professional Academy Diploma In Digital Marketing & Strategy Course offers a comprehensive understanding of digital and social media platforms, guiding you on aligning them with your business's strategic objectives for maximum impact.  Unlock the power of digital marketing with our in-depth course designed to equip you with the latest strategies and techniques to propel your online presence to new heights.  This Digital Marketing Programme 10 weeks duration is a valuable investment in your professional development, leading to increased job opportunities, career advancement, CV-enhancing qualifications, and improved earning potential.

Master Digital Marketing with our expert-led training, tailored to empower professionals with cutting-edge knowledge and industry insights and best practices to help drive your business forward.  It is now essential for all marketers to have good digital knowledge and skills for websites, social media and digital advertising. Delivered over 10 weeks, our digital marketing focused online short course provides an overview of key digital and marketing skills, including planning a website, website promotion, email & search engine optimisation (SEO).  The Digital Marketing & Strategy Course will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy.  Throughout the course, you will develop the skills and knowledge to become a confident and capable digital marketing professional.  

You will gain the essential skills and knowledge in the Digital Marketing Course to kick-start your career and work as a professional in this exciting field. You will learn how to develop and implement a robust social media strategy that promotes trust and increases sales.  If you have any questions please contact our professional courses advisor at [email protected].

Download The Professional Courses Brochure.

Student Profile

Our Digital Marketing Programme is perfect for beginners, business owners, and individuals looking to upskill in the dynamic field of digital marketing. With basic computer knowledge, you can join this comprehensive program to gain an in-depth understanding of digital and social media platforms and how they align with business objectives.

Introduction to Digital Marketing

Gain the skills in The Diploma In Digital Marketing & Social Media Course to connect with your target audience, build relationships, drive growth, reach a larger audience, target specific demographics, and analyze your marketing efforts in real-time.

  • Learn about the core principles and concepts of marketing.
  • Digital marketing and the key channels on the market.
  • Increased brand awareness and visibility.
  • More targeted advertising and increased ROI.
  • Improved customer engagement and loyalty.
  • Greater reach and scalability.
  • Real-time tracking and analysis of marketing efforts.

Social Media Marketing

Students will design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

  • The key social platforms for digital marketing.
  • Relationship building on social media.
  • Develop a content strategy for your social media plan.
  • Creating and optimizing social media campaigns.
  • Setting up a social media experience for a business.
  • Identify the key performance indicators (KPIs) to measure your success.

Digital Marketing Strategy

You will create and develop a Digital Marketing Strategy using hands-on practical skills, understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

  • Building a digital marketing strategy.
  • Digital research.
  • Agreeing objectives and KPI's.
  • Budget and resources.
  • Develop your implementation plan.
  • Executing a digital marketing strategy.
  • Understand the difference between inbound and outbound marketing.
  • Monitor and evaluate your performance.

Search Engine Optimization (SEO)

  • Understand search engine optimisation (SEO).
  • Aligning SEO and business objectives.
  • Plan, execute & measure paid search campaigns using Google ads.
  • Optimise organic search.
  • Ranking.

Email Marketing

  • Develop an email marketing strategy.
  • Email design.
  • Measure email marketing campaigns.
  • Data capture and segmentation.
  • Build quality contact databases and generating leads.
  • Marketing automation.

Website Optimization

This unit provides you with the skills to create a simple, well-designed, optimized website that delivers for your business.

  • Skills for web design and website optimization.
  • Design principles and website copy.
  • Publishing a basic website.
  • User-centered design and website optimization.
  • Website metrics and developing insight.

Live Online Learning

100% Live Online Classes 

You can now up-skill or re-skill from the comfort of your own home with an industry-experienced professional who will guide and support you during the programme. 

How to Apply

Entry to this course is by direct application to Dorset College.

Complete the online application form, upload you Photo ID (if available), and pay the minimum deposit of €75.

Requirements include:
Photo ID (Passport, Driving Licence etc).
Competence in spoken and written English.

If you have any queries, please contact: [email protected].

Assessment & Awards

The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media, allowing students to demonstrate their skills in the topics covered.

Award:  Professional Diploma in Digital Marketing & Strategy
Awarded by: Dorset College Dublin

Flexible Payment Terms

To secure a place on this Digital Marketing Course a non-refundable deposit of €75 applies and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.

Pay Online

Full Course Fee: €895 Discount 20% = €716.00
(include Exam fee)

Payment Plan

Deposit: €75 On booking
1st Instalment:  €320.50 10/03/2024
2nd Instalment:  €320.50 10/04/2024

Timetable

Click here to view the provisional timetable for this programme.

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