Peter is a business mentor, author, coach and trainer, with specialisation in start-up and micro enterprises. With knowledge and experience stretching over forty years, Peter has developed, written and delivered many business focused training modules for both QQI certification and industry.
Peter holds an Honours Degree in International Business, Train the Trainer, mentoring, coaching & conflict management certificates and ongoing CPD. He is currently preparing to begin his PhD. Peter has directly mentored well over two thousand start-ups and businesses across a huge range of industries. Everything he does focuses on practical profitability despite being tailored to suit the individual client.
Peter is a serial entrepreneur starting his first business while still at school. He is now the Managing Director of Ardú.ie and acts as a consultant to various long established businesses. In 2020, he published the book ‘All the Mistakes’ which is described as ‘the definitive book for start ups’. This book is already required reading for several degree level business courses and the preferred text for LEO Start Your Own Business courses in 6 counties.