Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.
This module aims to provide learners with a focused understanding of the marketing function within a services context. Given the significant rise of services to become a dominant sector of many developed economies, and its increasing importance in developing and emerging economies, a specific focus on the services context was deemed appropriate, given that many learners on this programme are highly likely to gain employment in this broad sector. Thus, this module aims to enable learners to apply services marketing concepts, to the services sector.