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Parent Programme
Bachelor of Business Level 7 NFQ
NFQ Level & Reference
Level 7 / M3.5
Duration
24 Weeks X 2.5 Hours per week
MODULE TITLE
Enterprise Development
STAGE
Award
Module Credit Unit
ECTS: 10

Enterprise Development Module

Introducing Enterprise Development

This is a capstone team-based module that provides the learner with the opportunity to effectively combine knowledge and skills acquired over their three years of study. Not only will learners have something concrete to show prospective employers on completion of this module but the whole process of practical development in a team will provide learners with real world life skills and techniques. There is an increasing industry focus on teamwork. Strengths and weaknesses of the team must be understood and accepted.  Learners will be required to research in detail the proposed business idea, prepare a report and present their findings to their peers.

Indicative Syllabus Content

Nature of Entrepreneurship

  • Entrepreneurship and economic development
  • The impact of industry policy on enterprise in Ireland
  • The importance of enterprise to a modern economy

Entrepreneurs and Entrepreneurship

  • Entrepreneurial personality and characteristics
  • Skills development: professionalism, communication, leadership, enthusiasm, commitment, determination
  • Role of entrepreneur in society
  • Entrepreneurial management; entrepreneurial business; entrepreneurial activity in the private, public, and service sectors
  • Influences on enterprise creation

Stanford Business Model Canvas

  • Customer Segments & Value
  • Segment Value Propositions
  • Channels
  • Customer Relationships
  • Revenue Streams & Pricing Models
  • Key Resources
  • Key Activities
  • Cost Structure
  • Key Partnerships

Innovation, Creativity

  • The nature of the innovation process. Idea generation. Idea screening; concept development, business analysis. Product development. Test marketing
  • Enablers and barriers to creativity and innovation
  • Exercises in creative problem finding and solving
  • Building a capacity for creativity and innovation

Business Idea Generation and Research Design & Methodology

  • Introduction to brainstorming, invitational stems/wishful thinking, method 635, concept mapping and related techniques
  • Primary and secondary research methods
  • Questionnaire design & development
  • Interview techniques, sampling, etc.
  • Data gathering and analysis

Business Planning

  • The creation and marketing of a product/service idea
  • Identification and selection of an area with potential for enterprise development
  • Undertake a market survey on the demand for the proposed product/service
  • SWOT (strengths, weaknesses, opportunities and threats) analysis
  • Financial and human resource planning

Report Writing, Presentation & Pitching Skills

  • Structure, content, language & style
  • Presentation development and delivery
  • Pitching Skills

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
MIMLO1
Critique the term entrepreneurship and the role that entrepreneurs perform in an economy
MIMLO2
Evaluate enterprise policy in Ireland and the support mechanisms that are available to entrepreneurs
MIMLO3
Apply creative techniques in the development of ideas within a team context
MIMLO4
Develop a business or product idea from idea generation to full articulation of the idea in a developed business plan for a new venture, assessing the commercial feasibility of a new business venture
MIMLO5
Summarise the nature, origins and stakeholder involvement in the creation of new ventures.

Assessment

MIMLOs
Assessment
Percentage
1, 2, 3, 4, 5
CA 1: Group Idea
Total 100%
CA 2: Business Plan
All Assessments
CA 3: Group presentation

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board Meeting and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Aims & Objectives

The enterprise development module will provide the learner with an understanding of entrepreneurship and business development to enable the learner to identify, research, critically analyse, prepare and present the findings of a Business Plan. The module will act as a capstone module and allow the integration of knowledge, skills, competencies and experiences generated by involvement in all of the modules across the curriculum. The project will require the learners to develop a basic business plan.

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