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Parent Programme
Bachelor of Business
Level 7
ECTS: 10
Enterprise Development
Reference Code: BB7 706
Year 3
FALL Semester 1
12 Weeks Full-Time X 2.30 Hours per week
12 Weeks Part-Time X Hours per week

Enterprise Development Module

Nature of Entrepreneurship

The indicative syllabus of this module is outlined in the units below:

Enterprise Development

  • Entrepreneurship and economic development.
  • The impact of industry policy on enterprise in Ireland.
  • The importance of enterprise to a modern economy.

Entrepreneurs and Entrepreneurship

  • Entrepreneurial personality and characteristics
  • Skills development: professionalism, communication, leadership, enthusiasm, commitment, determination
  • Role of entrepreneur in society
  • Entrepreneurial management; entrepreneurial business; entrepreneurial activity in the private, public, and service sectors.
  • Influences on enterprise creation.

Stanford Business Model Canvas

Enterprise Development

  • Customer Segments & Value.
  • Segment Value Propositions.
  • Channels.
  • Customer Relationships.
  • Revenue Streams & Pricing Models.
  • Key Resources.
  • Key Activities.
  • Cost Structure.
  • Key Partnerships.

Innovation, Creativity

Innovation, Creativity in enterprise development

  • The nature of the innovation Idea generation. Idea screening; concept development, business analysis. Product development. Test marketing.
  • Enablers and barriers to creativity and innovation.
  • Exercises in creative problem finding and solvin.
  • Building a capacity for creativity and innovation.

Business Idea Generation and Research Design & Methodology

  • Introduction to brainstorming, invitational stems/wishful thinking, method 635, concept mapping and related techniques.
  • Primary and secondary research methods.
  • Questionnaire design & development.
  • Interview techniques, sampling, etc.
  • Data gathering and analysis.

Business Planning

  • The creation and marketing of a product/service idea.
  • Identification and selection of an area with potential for enterprise development.
  • Undertake a market survey on the demand for the proposed product/service.
  • SWOT (strengths, weaknesses, opportunities and threats) analysis.
  • Financial and human resource planning.

Report Writing, Presentation & Pitching Skills

Enterprise Development

  • Structure, content, language & style.
  • Presentation development and delivery.
  • Pitching Skills.

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Critique the term entrepreneurship and the role that entrepreneurs perform in an economy.
LO 2
Evaluate enterprise policy in Ireland and the support mechanisms that are available to entrepreneurs.
LO 3
Apply creative techniques in the development of ideas within a team context.
LO 4
Develop a business or product idea from idea generation to full articulation of the idea in a developed business plan.


Identification and rationale of product/business idea
2, 3
Implementation of SWOT analysis, critical success factors, marketing, financial overview, etc.
Project management, project documentation
Presentation of Business Plan

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Aims & Objectives

This is a capstone team-based module that provides the learner with the opportunity to effectively combine knowledge and skills acquired over their three years of study.

The module will provide the learner with an understanding of entrepreneurship and business development to enable the learner to identify research, critically analyse, prepare and present the findings of a Business Plan.