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Parent Programme
Bachelor of Business
MODULE NFQ
Level 7
MODULE CREDIT UNITS
ECTS: 10
MODULE TITLE
Enterprise Development
Reference Code: BB7 706
STAGE
Year 3
Spring Semester 2
12 Weeks Full-Time X 5 Hours per week
12 Weeks Part-Time X 3 Hours per week

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Critique the term entrepreneurship and the role that entrepreneurs perform in an economy.
LO 2
Evaluate enterprise policy in Ireland and the support mechanisms that are available to entrepreneurs.
LO 3
Apply creative techniques in the development of ideas within a team context.
LO 4
Develop a business or product idea from idea generation to full articulation of the idea in a developed business plan.

Assessment

MIMLOs
Assessment
Percentage
1
Identification and rationale of product/business idea
15%
2, 3
Implementation of SWOT analysis, critical success factors, marketing, financial overview, etc.
45%
3
Project management, project documentation
20%
4
Presentation of Business Plan
20%

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Enterprise Development

Aims & Objectives

This is a capstone team-based module that provides the learner with the opportunity to effectively combine knowledge and skills acquired over their three years of study.

The module will provide the learner with an understanding of entrepreneurship and business development to enable the learner to identify research, critically analyse, prepare and present the findings of a Business Plan.

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