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Parent Programme
Bachelor of Business (Honours) in International Business
NFQ LEVEL & Reference
Level 8 / Ref: M4.2
12 Weeks Full-Time X 2.5 Hours per week
12 Weeks Part-Time X 1.5 Hours per week
Doing Business in Global Markets
Module Credit Unit

Doing Business in Global Markets Module

Introduction Business in Global Markets

The course module "Doing Business in Global Markets" equips learners with essential skills to navigate international business environments, emphasizing the evaluation of diverse conditions influenced by economic, political, and cultural factors. It covers market entry strategies, international trade regulations, and competitive dynamics, preparing learners to develop effective strategies for foreign markets. Additionally, the course explores the transformative impact of globalisation on trade patterns, supply chains, and economic policies, highlighting both opportunities and challenges such as increased market access, technological advancements, and heightened competition. This fosters a global mindset essential for success in today's interconnected world.

Indicative Syllabus Content

Foundations of Global Business

  • The rise of globalization
  • The evolution of international business
  • Regional economic integration
  • The international flow of funds and exchange rates
  • The World Economic Forum 

Global Business Environment

  • Cultural environment
  • PESTELE and SWOT Models application to DBIGM
  • Digital and AI landscapes – the ever-evolving business environment
  • Corruption and ethics in global business
  • Sustainability and its impact on global business and the circular economy

Global Business Strategy and Organization

  • Entry strategies – The Ansoffs Matrix
  • Control of business strategies – Porters 5 forces
  • Organization of global business activities and operations (supply chain & Talent management.

Managing Global Business

  • Cultural barriers between countries or regions
  • Global financial management and Business analysis techniques
  • Diverse Accounting standards and taxation rules and agreements in global business

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
Demonstrate knowledge of an international business perspective and explain the characteristics of globalization, current opportunities and threats to organizations operating globally.
Evaluate the key policies that make globalization sustainable and current key challenges for business operating in global markets.
Assess the major international strategic and operational trade theories and evaluate the main instruments of trade policy and their impact on business, consumers and governments.
Critique the Political, Economic, Social, Technological, Environmental, and Legal aspects of doing business in different countries and explain why they are important in global management and marketing. Assess the role different cultures play in global business.
Evaluate the major entry strategies in the globalization process and the challenges of implementation and other alternatives open to the business beyond doing business in Global markets


1, 2, 3, 4, 5
Project and Presentation
Total 100%

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board meeting and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Aims & Objectives

The aims and objectives of this module are to enable the learner to understand an international business perspective, and the transformative effect that globalisation is having, and will continue to have, on the global economy. Through case studies and real-world examples, learners analyse how businesses can leverage globalisation to their advantage while also mitigating potential risks. It will equip learners with an insight of the international business context, and the skills required to operate in a globally oriented organisation.