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Parent Programme
Bachelor of Business (Honours) in International Business
MODULE NFQ
Level 8
MODULE CREDIT UNITS
ECTS 5
MODULE TITLE
Doing Business in Global Markets
Reference Code: BB8 802
STAGE
Award
Fall Semester 1
12 Weeks Full-Time X 3.15 Hours per week
12 Weeks Part-Time X 1.75 Hours per week

Doing Business in Global Markets Module

Foundations of Global Business

The indicative syllabus for doing business in global markets is outlined in the units below:

  • The rise of globalisation.
  • The evolution of international business.
  • Regional economic integration.
  • The international flow of funds and exchange rates.

Global Business Environment

  • Cultural environment.
  • Legal, political & social environment.
  • Technological environment.
  • Corruption and ethics in global business.

Global Business Strategy and Organisation

  • Entry strategies.
  • Control of business strategies.
  • Organisation of global business.

Managing Global Business

  • Cultural differences between countries or regions.
  • Global financial management.
  • Accounting and taxation in global business.

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
LO 1
Demonstrate knowledge of an international business perspective and explain the characteristics of globalisation.
LO 2
Evaluate the key policies that make globalisation sustainable.
LO 3
Assess the major international trade theories and evaluate the main instruments of trade policy and their impact on business, consumers and governments.
LO 4
Critique the legal, political and cultural aspects of doing business in different countries and explain why they are important in global management and marketing
LO 5
Evaluate the major entry strategies in the globalisation process and the challenges of implementation.

Assessment

MIMLOs
Assessment
Percentage
LO1, LO2, LO3, LO4, LO5
Project (4-6,000 words approx.)
100%

Aims & Objectives

The aims of this module are to enable the learner to understand an international business perspective, and the transformative effect that globalisation is having, and will continue to have, on the global economy.

Furthermore, it will equip learners with an insight of the international business context, and the skills required to operate in a globally oriented organisation.

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