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Professional Academy Diploma in Digital Marketing and Strategy Course

Awarded by
Dorset College Dublin
Duration
10 Weeks Duration
Timetable
Wednesday: 6:30 PM - 9:30 PM
Start/End Date
15/10/2024 -17/12/2024
Delivery
100% LIVE ONLINE CLASSES
Course & Exam Fees
€970 - Discount 15% = €825
Deposit €75

Live Online Professional Diploma In Digital Marketing And Strategy Course - SPECIAL OFFER €970 - Discount 15% = €825.00 Deposit €75. To book a place on this Professional Diploma in Digital Marketing Strategy Course a deposit of €75.00 applies. Instalment Payment Plan is available. Apply Online!

How does this Digital Marketing Course benefit your career:

Transform your career with our Professional Academy Online Diploma in Digital Marketing, this comprehensive digital marketing course will equip you with the knowledge, competencies and in-demand skills to develop, manage and execute digital marketing strategies from scratch. This in-depth programme covers core skills in digital marketing, social media, online PR, paid and organic search, and measurement. With a strategic focus, you'll learn to align digital marketing efforts with your business's strategic objectives for maximum impact. Hands-on training will enable you to design, build, manage, and measure effective online and digital marketing campaigns including industry best practices. Gain expert knowledge and improve your employability by studying a digital marketing course at Dorset College Dublin. This course is designed for individuals looking to build a strong online presence, particularly beneficial for business owners and website managers.

Live online expert-led digital marketing training including the following:  Master digital marketing skills development, build digital marketing strategies, social media marketing, paid search marketing, organic reach in digital marketing, PR in digital marketing, content creation and distribution, audience engagement, digital marketing optimisation, search engine optimisation (SEO), pay-per-click (PPC) campaigns, brand building across digital channels, drive valuable website traffic, convert website traffic, measure digital marketing campaigns, analyse and optimise marketing campaigns, proven digital marketing tactics and industry best practices. This Digital Marketing Programme is a valuable investment in your professional development, leading to increased job opportunities, career advancement, CV-enhancing qualifications, and improved earning potential.

Upon successful completion of this course, learners will be able to:

  • Comprehend the fundamentals of digital marketing
  • Understand the online marketplace
  • Develop digital marketing strategies
  • Profile the online consumer
  • Identify digital media channels: owned, paid, and earned
  • Apply social media marketing techniques
  • Develop strategies for content marketing
  • Implement performance management for digital marketing channels

Kick-start your career and work as a professional in this exciting field. You will learn how to develop and implement a robust social media strategy that promotes trust and increases sales.  If you have any questions please contact our professional courses advisor at [email protected].

Download The Professional Courses Brochure.

Student Profile

This comprehensive Professional Course in Digital Marketing is designed for beginners, business owners, and individuals looking to upskill in the dynamic field of digital marketing.   With basic computer knowledge, you can join this comprehensive programme to gain an in-depth understanding of online marketing and best practices in the world of digital marketing, strategy and social media platforms and how they align with business objectives.

Digital Marketing Course Modules are as follows:

Introduction to Digital Marketing

Gain the knowledge and skills in The Diploma In Digital Marketing & Social Media Marketing Course to connect with your target audience, build relationships, drive growth, reach a larger audience, target specific demographics, and analyze your marketing efforts in real-time.

  • Learn about the core principles and concepts of marketing
  • Increased brand awareness and visibility
  • More targeted advertising and increased ROI
  • Improved customer engagement and loyalty
  • Greater reach and scalability
  • Real-time tracking and analysis of marketing efforts

Social Media Marketing

Students will design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

  • The key social platforms for digital marketing.
  • Relationship building on social media.
  • Develop a content strategy for your social media plan.
  • Creating and optimizing social media campaigns.
  • Setting up a social media experience for a business.
  • Identify the key performance indicators (KPIs) to measure your success.

Digital Marketing Strategy

You will create and develop a Digital Marketing Strategy using hands-on practical skills, understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

  • Building a digital marketing strategy.
  • Digital research.
  • Agreeing objectives and KPI's.
  • Budget and resources.
  • Develop your implementation plan.
  • Executing a digital marketing strategy.
  • Understand the difference between inbound and outbound marketing.
  • Monitor and evaluate your performance.

Search Engine Optimization (SEO)

  • Introduction to SEO
  • Understand search engine optimisation (SEO).
  • Aligning SEO and business objectives.
  • Plan, execute & measure paid search campaigns using Google ads.
  • Optimise organic search.
  • Ranking.
  • Keyword Research
  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
  • Local SEO
  • SEO Tools and Analytics
  • SEO Strategy Development
  • Advanced SEO Techniques
  • SEO Trends and Updates
  • Practical Application

Email Marketing

  • Develop an email marketing strategy.
  • Email design.
  • Measure email marketing campaigns.
  • Data capture and segmentation.
  • Build quality contact databases and generating leads.
  • Marketing automation.

Website Optimization

This unit provides you with the skills to create a simple, well-designed, optimized website that delivers for your business.

  • Skills for web design and website optimization.
  • Design principles and website copy.
  • Publishing a basic website.
  • User-centered design and website optimization.
  • Website metrics and developing insight.

Live Online Learning

Professional Digital Marketing Course at Dorset College Dublin:  Digital Marketing classes are now 100% Online:  You can up-skill or re-skill from the comfort of your own home with a expert led industry experienced lecturers who will provide you with inspirational classes and all support materials you need to achieve your goals.

How to Apply

Entry to this course is by direct application to Dorset College.

Complete the online application form, upload you Photo ID (if available), and pay the minimum deposit of €75.

Requirements include:
Photo ID (Passport, Driving License).
Competence in spoken and written English.

If you have any queries, please contact: [email protected].

Assessment & Awards

The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media Marketing, allowing students to demonstrate their skills in the topics covered:

Award:  Professional Diploma in Digital Marketing & Strategy
Awarded by: Dorset College Dublin

Career Opportunities

Employers demand continuous professional development from candidates that shows they are willing to expand their portfolio of qualifications in an ever evolving industry. Digital marketing offers jobs across a wide range of industries due to the increasing importance of online presence for businesses.  Entry level positions start at approximately €30,000 per year while more experienced workers make up to €70,000 per year.

Flexible Payment Terms

To secure a place on this Digital Marketing Course a non-refundable deposit of €75 applies and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.

Pay Online

Full Course Fee: €970 - Discount 15% = €825.00
(include Exam fee)

Payment Plan

Deposit: €75 On booking
1st Instalment:  €375.00 01/10/2024
2nd Instalment:  €375.00 12/11/2024

Timetable

Click here to view the provisional timetable for this programme.

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