Online Diploma In Digital Marketing & Strategy Course Price €850. Get 20% off the normal €1,090 fee. Flexible installment payment plans are available. Apply Online!
Dive into the exciting world of digital marketing with our Professional Academy Diploma, a part-time, online programme designed to provide you with the skills and knowledge to excel in the fast-paced world of digital marketing. This comprehensive 12-week, fully online course offers expert training in modern marketing strategies and tools, giving you a thorough understanding of digital marketing techniques and their applications.
Why Choose This Course?
✔ Ideal for Marketers & Business Owners.
✔ Also for marketing professionals, business owners, and aspiring digital strategists.
✔ Master Digital Marketing – Learn to create and implement successful campaigns.
✔ Hands-On Learning – Apply skills through real-world projects.
✔ Live Expert-Led Training – Gain insights from industry professionals.
✔ Data-Driven Strategies – Analyse trends and optimise marketing performance.
✔ SEO & Social Media Mastery – Enhance online visibility and engagement.
✔ Problem-Solving Skills – Develop strategies to overcome marketing challenges.
✔ Industry-Focused Approach – Learn practical techniques used in top companies.
✔ Drive Business Success – Create impactful strategies that generate results.
If you would like to learn more about any of our courses or have any questions, simply contact [email protected] or call us on (01) 574 6850.
The average Digital Marketing Manager salary in Ireland at €50,000 per year, entry-level positions starting at €29,000, and experienced professionals earning up to €65,000.
✔ Develop plans aligned with business goals and target audiences.
✔ Strengthen brand presence and improve website user experience.
✔ Boost search rankings through keyword research and SEO.
✔ Set up and optimise Google Ads and social media campaigns.
✔ Automate lead nurturing and enhance customer relationships.
✔ Create engaging social media content to grow online communities.
✔ Produce compelling copy, visuals, and videos for diverse platforms.
✔ Use analytics to measure and refine campaign performance.
✔ Craft and deliver impactful digital marketing strategies.
Introduction to Digital Marketing
✔ Overview of digital marketing channels and strategies
✔ Understanding the digital landscape and trends
✔ Setting course goals and learning objectives
Brand and Website
✔ Creating a consistent brand presence
✔ Optimising user experience (UX/UI) on websites
✔ Enhancing site navigation for better engagement
Search Engine Optimisation
✔ Keyword research and on-page SEO
✔ Link building and off-page SEO basics
✔ Technical SEO for better search engine visibility
Paid Search Google
✔ Setting up and managing Google Ads campaigns
✔ Keyword targeting and ad copywriting
✔ Monitoring and optimising paid search performance
Email Marketing, Automation & CRM
✔ Segmentation and personalization strategies
✔ Setting up email automation workflows
✔ Using CRM for effective lead nurturing
Social Media Organic
✔ Building an authentic online community
✔ Content planning and engagement tactics
✔ Growing brand loyalty across social platforms
Paid Social Media
✔ Setting up paid ads on Facebook, Instagram, LinkedIn
✔ Audience targeting and creating ad creatives
✔ Tracking and optimising campaign performance
Video - TikTok, YouTube & Facebook
✔ Creating engaging video content
✔ Leveraging TikTok and YouTube for brand reach
✔ Implementing video strategies for audience engagement
Content Creation
✔ Writing compelling copy and storytelling
✔ Basic photography and visual content creation
✔ Podcasting essentials for engaging content
Measurement and Analytics
✔ Using Google Analytics and tracking tools
✔ Setting KPIs and interpreting data insights
✔ Making data-driven decisions to improve campaigns
Website Optimisation
✔ Boost Site Speed: Improve loading times for user experience and SEO.
✔ Optimise SEO: Use keywords and meta tags for better search visibility.
✔ Ensure Mobile-Friendliness: Make the site responsive on all devices.
Project and review
✔ Applying course knowledge in a real-world scenario
✔ Developing a comprehensive digital marketing plan
✔ Presenting project findings and strategies
Professional Digital Marketing Course at Dorset College Dublin:Â Digital Marketing classes are now 100% Online:Â You can up-skill or re-skill from the comfort of your own home with a expert led industry experienced lecturers who will provide you with inspirational classes and all support materials you need to achieve your goals.
Entry to this course is by direct application to Dorset College.
Complete the online application form, upload you Photo ID (if available), and pay the minimum deposit of €75.
Requirements include:
✔ Photo ID (Passport, Driving License).
✔ Competence in spoken and written English.
If you have any queries, please contact: [email protected].
The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media Marketing, allowing students to demonstrate their skills in the topics covered:
Award:Â Professional Diploma in Digital Marketing & Strategy
Awarded by: Dorset College Dublin
Employers demand continuous professional development from candidates that shows they are willing to expand their portfolio of qualifications in an ever evolving industry. Digital marketing offers jobs across a wide range of industries due to the increasing importance of online presence for businesses. The average Digital Marketing manager salary in Ireland is €50,000 per year. Entry level positions start at approx. €29,000 per year while more experienced workers make up to €65,000 per year.
To secure a place on this Digital Marketing Course a non-refundable deposit of €75 applies and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.
Payment Plan:
| Deposit: | €75 | |
| 1st Instalment: | €375.00 | 01/10/2024 |
| 2nd Instalment: | €375.00 | 12/11/2024 |
