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Professional Academy Diploma in Digital Marketing and Strategy Course

Awarded by
Dorset College Dublin
Duration
12 Weeks Duration
Timetable
Wednesday: 6:30 PM - 9:30 PM
Start/End Date
26/03/25 - 11/06/25
Delivery
100% LIVE ONLINE CLASSES
Course & Exam Fees
€1090 - Discount 20% - €850
Deposit €75

Black Friday Special Offer: Course Price €850.  Get 20% off the normal €1,090 fee.  Flexible installment payment plans are available.  Apply Online!

Why Study Digital Marketing and Strategy at Dorset College Dublin:

This Digital Marketing programme equips learners with modern marketing skills to analyse market trends, execute effective campaigns, and generate actionable insights, driving improved brand performance and informed decision-making in day-to-day marketing strategies.

The Professional Academy Diploma in Digital Marketing is designed for individuals looking to build a strong online presence. This course is particularly valuable for business owners and corporate website managers aiming to enhance their online visibility and performance. This comprehensive programme equips you with the knowledge, skills, and in-demand expertise to develop, manage, and execute digital marketing strategies from scratch. From SEO and social media marketing to content creation and data analytics, this course provides a deep understanding of essential tools and techniques.

Live Expert-Led Training Includes: Master skills in search engine optimization (SEO), content marketing, social media strategy, pay-per-click (PPC) advertising, email marketing, and web analytics. With a strategic focus, you'll learn to align your digital marketing efforts with business objectives to drive maximum impact.  In this 12-week part-time online course, you'll gain the expertise to design, build, manage, and measure effective digital marketing campaigns using industry best practices.

With an average Digital Marketing Manager salary in Ireland at €50,000 per year, entry-level positions starting at €29,000, and experienced professionals earning up to €65,000, this course is your pathway to a rewarding career in digital marketing.

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Upon successful completion learners will have the key skills:

  • Develop plans aligned with business goals and target audiences.
  • Strengthen brand presence and improve website user experience.
  • Boost search rankings through keyword research and SEO.
  • Set up and optimize Google Ads and social media campaigns.
  • Automate lead nurturing and enhance customer relationships.
  • Create engaging social media content to grow online communities.
  • Produce compelling copy, visuals, and videos for diverse platforms.
  • Use analytics to measure and refine campaign performance.
  • Craft and deliver impactful digital marketing strategies.

Fundamentals & Website Branding

Introduction to Digital Marketing

  • Overview of digital marketing channels and strategies
  • Understanding the digital landscape and trends
  • Setting course goals and learning objectives

Brand and Website

  • Creating a consistent brand presence
  • Optimising user experience (UX/UI) on websites
  • Enhancing site navigation for better engagement

SEO & Paid Search Google

Search Engine Optimisation

  • Keyword research and on-page SEO
  • Link building and off-page SEO basics
  • Technical SEO for better search engine visibility

Paid Search Google

  • Setting up and managing Google Ads campaigns
  • Keyword targeting and ad copywriting
  • Monitoring and optimising paid search performance

Email, CRM & Social Media

Email Marketing, Automation & CRM

  • Segmentation and personalization strategies
  • Setting up email automation workflows
  • Using CRM for effective lead nurturing

Social Media Organic

  • Building an authentic online community
  • Content planning and engagement tactics
  • Growing brand loyalty across social platforms

Paid Social Media & Video

Paid Social Media

  • Setting up paid ads on Facebook, Instagram, LinkedIn
  • Audience targeting and creating ad creatives
  • Tracking and optimising campaign performance

Video - TikTok, YouTube & Facebook

  • Creating engaging video content
  • Leveraging TikTok and YouTube for brand reach
  • Implementing video strategies for audience engagement

Content & Measurement Analytics

Content Creation

  • Writing compelling copy and storytelling
  • Basic photography and visual content creation
  • Podcasting essentials for engaging content

Measurement and Analytics

  • Using Google Analytics and tracking tools
  • Setting KPIs and interpreting data insights
  • Making data-driven decisions to improve campaigns

Website Optimisation & Project

Website Optimisation

  • Boost Site Speed: Improve loading times for user experience and SEO.
  • Optimise SEO: Use keywords and meta tags for better search visibility.
  • Ensure Mobile-Friendliness: Make the site responsive on all devices.

Project and review

  • Applying course knowledge in a real-world scenario
  • Developing a comprehensive digital marketing plan
  • Presenting project findings and strategies

Live Online Learning

Professional Digital Marketing Course at Dorset College Dublin:  Digital Marketing classes are now 100% Online:  You can up-skill or re-skill from the comfort of your own home with a expert led industry experienced lecturers who will provide you with inspirational classes and all support materials you need to achieve your goals.

Assessment & Awards

Entry to this course is by direct application to Dorset College.

Complete the online application form, upload you Photo ID (if available), and pay the minimum deposit of €75.

Requirements include:
Photo ID (Passport, Driving License).
Competence in spoken and written English.

If you have any queries, please contact: [email protected].

Assessment & Award

The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media Marketing, allowing students to demonstrate their skills in the topics covered:

Award:  Professional Diploma in Digital Marketing & Strategy
Awarded by: Dorset College Dublin

Career Opportunities

Employers demand continuous professional development from candidates that shows they are willing to expand their portfolio of qualifications in an ever evolving industry. Digital marketing offers jobs across a wide range of industries due to the increasing importance of online presence for businesses. The average Digital Marketing manager salary in Ireland is €50,000 per year. Entry level positions start at approx. €29,000 per year while more experienced workers make up to €65,000 per year.

Flexible Payment Terms

To secure a place on this Digital Marketing Course a non-refundable deposit of €75 applies and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.

Pay Online

Payment Plan:

Deposit: €75
1st Instalment: €375.00 01/10/2024
2nd Instalment: €375.00 12/11/2024

 

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