This Strategic Management module will introduce learners to key management and strategy concepts. Learners will utilise prominent strategic management tools and frameworks, assess the macro-environment, and develop strategic thinking for short, medium, and long-term planning. They will gain skills in evaluating internal organizational capabilities and develop evaluation and assessment skills to add value, seize opportunities, and avoid threats. The module will also consider how strategic positions of organisations can be developed and defended. Such skills are crucial for businesses as they enable value addition, opportunity exploitation, and threat avoidance, ensuring sustainable competitive advantage in a dynamic market environment.
The Nature of Strategy
External Analysis
Internal Analysis
Business Level Strategy
Crafting Strategy
Strategic Decision Making
Strategy Implementation
Strategic Leadership
Corporate Culture
Strategy and AI
Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board Meeting and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.
The aims and objectives are designed to develop the key concepts of management and strategy in our Strategic Management module. Master strategic tools, assess macro-environments, and develop long-term strategic thinking and organizational evaluation skills.