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Parent Programme
Bachelor of Business (Honours) in International Business
NFQ Level & Reference No.
Level 8 / Ref: M4.6
DURATION
24 Weeks Full-Time X 2.5 Hours per week
24 Weeks Part-Time X 1.6 Hours per week
MODULE TITLE
Strategic Management
STAGE
Award
Module Credit Units
ECTS: 10

Strategic Management Module

Introduction to Strategic Management

This Strategic Management module will introduce learners to key management and strategy concepts. Learners will utilise prominent strategic management tools and frameworks, assess the macro-environment, and develop strategic thinking for short, medium, and long-term planning. They will gain skills in evaluating internal organizational capabilities and develop evaluation and assessment skills to add value, seize opportunities, and avoid threats. The module will also consider how strategic positions of organisations can be developed and defended. Such skills are crucial for businesses as they enable value addition, opportunity exploitation, and threat avoidance, ensuring sustainable competitive advantage in a dynamic market environment.

Indicative Syllabus

The Nature of Strategy

  • What is strategy?
  • The levels of strategy
  • Mission/vision statements.
  • Financial and Strategic objectives
  • International Strategic Management in different contexts
  • Balanced scorecard and strategy map

External Analysis

  • The Macro Environment
  • PESTEL analysis/EFE
  • Life cycle analysis
  • Five Forces
  • Strategic Group Maps
  • Rivalry analysis 

Internal Analysis

  • Strategic Capability
  • Internal analysis
  • SWOT analysis
  • Value Chain analysis
  • Benchmarking
  • Competitive Strength Assessment

Business Level Strategy

  • The Five Generic Competitive Strategies
  • Business level strategies.

Crafting Strategy

  • Strategic partnerships/alliances.
  • Mergers and Acquisitions.
  • Offensive and defensive strategies.
  • Timing of strategies.

Strategic Decision Making

  • Models of strategic decision making.
  • Using AI to aid the decision-making process
  • Contingency approach 

Strategy Implementation

  • Tasks of strategy implementation.
  • Building a capable organisation.

Strategic Leadership

  • Role of the leader in strategic planning process.
  • Leadership styles

Corporate Culture

  • Types of corporate culture.
  • Changing culture in an organisation.

Strategy and AI

  • How is AI used in strategic planning?
  • Why is AI important in business strategy?
  • How ESG and AI can support business strategy?

Minimum Intended Learning Outcomes (MIMLOs)

Upon successful completion of this module, the learner should be able to:
MIMLO1
Assess the strategy of an organisation
MIMLO2
Evaluate different distinct strategies, Distinguish between corporate, business and operational strategy.
MIMLO3
Analyse the broad macro-environment of organisations in terms of political, economic, social, technological, ecological and legal factors (PESTEL), to implement plans effectively.
MIMLO4
Apply knowledge of strategic management that is rigorous and relevant to today’s business environment.
MIMLO5
Investigate strategic and sustainable capabilities of an organisation in terms of organisational resources.
MIMLO6
Establish and agree upon strategic priorities with stakeholders, fostering organisational alignment.
MIMLO7
Discuss the implications of strategy implementation including social and ethical aspects of strategy making and understand and appreciate the nature of strategic choice.

Assessment

MIMLOs
Assessment
Percentage
1, 2, 3, 4, 5, 6, 7
Individual Assignment / Group Assignment
Total 100%

Reassessment Opportunity

Where the combined marks of the assessment and examination do not reach the pass mark the learner will be required to repeat the element of assessment that they failed. Reassessment materials will be published on Moodle after the Examination Board  Meeting and will be aligned to the MIMLOs and learners will be capped at 40% unless there are personal mitigating circumstances.

Aims & Objectives

The aims and objectives are designed to develop the key concepts of management and strategy in our Strategic Management module. Master strategic tools, assess macro-environments, and develop long-term strategic thinking and organizational evaluation skills.

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