Week 1 | Starting your own Digital Marketing Strategy | 24/02/21
| 18:30 | 21:30 | Wenhau Fu |
Week 2 | Effective website - Creating a simple e-business website | 03/03/21
| 18:30 | 21:30 | |
Week 3 | Gaining insights - Use website analytics | 10/03/21
| 18:30 | 21:30 | |
Bank Holiday | No Class | 17/03/21 | | | |
Week 4 | Email marketing (now and the future) | 24/03/21
| 18:30 | 21:30 | |
Week 5 | Inbound and Content marketing | 31/03/21
| 18:30 | 21:30 | |
Week 6 | How to use Digital Marketing Campaigns | 07/04/21 | 18:30 | 21:30 | |
Week 7 | Social media marketing 1 - best practices and business case | 14/04/21 | 18:30 | 21:30 | |
Week 8 | Social media marketing 2 - social listening and crisis management | 21/04/21
| 18:30 | 21:30 | |
Week 9 | Ins and outs of Mobile marketing | 28/04/21 | 18:30 | 21:30 | |
Week 10 | Putting it all together - Presenting of your Digital Marketing Strategy | 05/05/21
| 18:30 | 21:30 | |